Did you know that the first-ever PPC ad was run by AT&T on HotWired.com in 1994? It boasted an impressive 44% click-through rate.

Google's primary source of revenue is Pay-Per-Click advertising. In 2022, it made over 224.47 $ billion from it. 

Some highly competitive keywords can cost over $50 per click, making them worth millions annually for top advertisers. 

Most PPC platforms use an auction system to determine ad placement. It's not just about who pays the most, but also the ad's relevance and quality. 

More than 60% of Google's ad clicks come from mobile devices, making mobile optimization crucial for PPC success.  

The top ad position doesn't always yield the best results. Sometimes, lower positions result in higher conversion rates.

Adding negative keywords can help filter out irrelevant clicks and save you money. 

Remarketing ads to users who have visited your website before can dramatically boost conversion rates. 

Google's Display Network reaches over 90% of internet users worldwide, making it a vast advertising space. 

Don't forget about Bing! Advertising on Bing can be cost-effective and reaches a different audience.