Introduction
Today, people have more trust in real voices than when they hear or read; big advertisements. That is why many brands have shifted their focus and are now using micro-influencers. These are individuals with a limited number of followers on social networking sites but the numbers are loyal. This article will provide a basic understanding to how you can increase the level of your brand awareness through the micro-influencers.
What Are Micro-Influencers?
Micro-influencers belong to the social networks and normally have between a thousand and one hundred thousand followers. It means they are not celebrities but are followed by thousands of people who rely on their posts as these contain real, useful and sincere information.
Why Micro-Influencers Matter
- They both also have a close relationship with their people.
- This is because the content hatch has been created feels real and does not appear forced.
- They are cheap for most small and medium brands to incorporate into their business model.
- People rely on them for recommendations on what to buy
Why Use Micro-Influencers for Brand Awareness?
- Brand awareness helps to take benefit from the brand to the maximum number of people. Micro-influencers can help.
- As for their fans, fans, friends, and loved ones, they stay tuned for them.
- They can discuss about your brand in a friendly manner.
- It is still possible to have highly relevant and specialized content that is intended for a narrow circle of users.
- They bring likes, comments, and share or read activity in terms of engagement rate with people, as shown below.
Step-by-Step Guide to Using Micro-Influencers
- Know Your Target Audience
First of all, there is a need to know your audience and define your target customer segments before cooperating with an influencer. Ask yourself:
- To whom do they belong? To what age group do they belong?
- Their hobbies or interests include what?
- Which social networks do they utilize?
Once you know this, you can identify the micro-influencers expressing to the target demographic.
- Find the Right Micro-Influencers
These are several methods of how to identify micro-influencers:
–Most people surf the internet using recommended social media channels such as Instagram, YouTube, or TikTok using hashtags.
– There are several tools like Upfluence, HypeAuditor, or Heepsy ect, that can help to determine influencer marketing costs.
– Check your brand’s followers. They can still be micro-influencers, some of them may already be active in the social media influencing niche.
Look for influencers who:
- Match your brand values
- A good example is having many likes and comments on the post.
- Create quality content
- Build a Relationship First
However, before you engage them to advertise your product, make sure you follow them, like their posts, and even offer remarks on them. This makes them feel that you are concerned with their efforts. After that, send them a sample of your friendly message or email. To introduce yourself and your business and let the freelancers know why you would like to build a working relationship with them.
How to Use Micro-Influencers
- Sponsored Posts
– One is to make a direct payment to the influencer or provide him or her with some free samples of your brand to post.
– Ensure the message mentions your brand name unambiguously.
– Inform them that they should mention your brand in the post.
– It is also important to incorporate brand hashtags to help others discover your brand. - Product Reviews
– Submit your product to the influencer and request for a genuine feedback about it.
– The people following them will enjoy the honesty in their work.
– Do not ask for only special feedback or positive feedback.
– These are the episodes where the listeners should allow the influencer to express their opinion in their natural language. - Giveaways
– It is recommended to run a giveaway with micro-influencer.
– It makes more people aware of your brand and gives him/her the opportunity to engage in the contest.
– You should encourage people to follow your brand to stand a chance of winning.
It is better to offer the customers a product or a discount as a stake. - Unboxing Videos
– It should not be surprising anymore seeing that the unboxing videos are among the most popular videos searched by people.
– Make a request to the influencer to use your product by opening it and trying it out.
This appears quite logical and engaging from the side of the viewers.
– Because it signifies the quality of your packaging and the product also as well. - Story Takeovers
Middle managers or project managers should allow the influencer to use their Instagram or Facebook stories for a day. They can demonstrate how they have applied or used the product in a particular way and why they enjoy it.
– It leads your followers on the page.
– It builds trust.
Tips for Success
- Set Clear Goals
We want for a more creative campaign that is also more engaging with the audience and thoroughly offers the details of the product. It could be:
– More followers
– More website visits
– More people knowing your brand.
It may help to set simple goals before you start that enable you to be more effective at achieving your goals as you venture into any project. - Give Freedom to Influencers
Allow the influencers to express themselves in the best way they know how in their own words. It is important not to monitor the child’s words and the things that he or she wants to say. If it is done in a natural way then their followers will appreciate the content they receive. - Track the Results
Here are a few simple tips to check it with:
– Use Google Analytics for checking your blog .
– Use Instagram Insights for checking your account.
– Tracking links can also be used to check.
– How many of the audience came across the post.
– What’s the total number of visitors in your Website.
– How many new followers have you got.
This is lets you find out the successes and the failures. - Work with more than one influencer
Rather than going with a single influencer at a time, go with several micro-influencers. This is significant in terms of reaching many people of different age groups.
Common Mistakes to Avoid
- Selecting Influencers based on Followers Count
However, the number of followers does not always translate into achieving better results in this list. See whether their number of followers is active and the engagement rate they have. - Ignoring Micro-Influencers in Your Niche
Identify the people who have already discussed the topics related to your brand. For instance, if you are selling skincare products, engage with what is best referred to as beauty vloggers. - Not Communicating Clearly
First, ensure the influencer has an understanding of what is required of them. Be polite and clear about:
– Post dates
– What to include
– How to tag your brand
Real-Life Example
– Suppose you have a boutique business of candles that you have established and you want to put up a website for it.
– You discover 5 influencers who have an interest in home decor. For all of them, you send each a candle and then request them to take a picture of the candle in their room.
– One of them shares a photo of themselves and writes “This candle is from the @YourBrand and its fragrance is heavenly.”
It quickly gets lots of likes and the comments that are posted by the followers. People visit your Instagram page. Some start following you. A few even buy your candle. That’s brand awareness in action!
Conclusion
Engaging micro-influencers is an effective and inexpensive marketing strategy which helps to reach more audiences. They provide true contacts, reliable speakers and inspiring texts. If managed properly, influencers can present value for your brand in a unique and powerful way if you select the right influencers, treat them right and set measurable and achievable targets.
Go to the smaller influencers first, introduce new concepts in your niche, see the effect, and watch your brand to glow with the help of micro-influencers!
