Web analytics can trace a user's journey, right from the moment they land on your website to the point they exit, providing invaluable insights into user behavior.
Some tools offer real-time analytics, allowing you to see what's happening on your website at this very moment.
Dark social refers to traffic that is difficult to trace, like when users share links through private messages or emails. It accounts for a significant portion of your site's traffic.
Cookies are like digital spies; they store data about users' online behavior, helping you understand their preferences and habits.
A high bounce rate isn't always bad. It could mean users found exactly what they needed on their landing page.
Web analytics can also track hover actions, revealing which elements on a page users are most interested in.
With the mobile-first approach, mobile analytics have become a critical part of understanding user behavior.
Analytics can identify the pages on your website that are causing 404 errors, allowing you to fix them promptly.
Analyzing the average time spent on your website helps you gauge user interest and content quality.
Find out what keywords your competitors are ranking for but you're not, and seize those opportunities.