Facebook has over 3.10 billion monthly active users, making it one of the largest advertising platforms globally.
You can target ads to users based on their interests, demographics, and even their online behavior, allowing for incredibly precise targeting.
You can create custom audiences by uploading your email list or website visitors, enabling you to retarget potential customers.
Dynamic ads automatically show the most relevant products to users who have previously visited your website or app.
These allow you to showcase multiple images or videos within a single ad, improving engagement.
Facebook offers a tool called Audience Insights that provides valuable demographic and psychographic data about your target audience.
You can schedule your ads to run at specific times and days, ensuring you reach your audience when they're most active.
Facebook assigns a score to your ads based on their relevance and performance, affecting your ad's cost and reach.
These special ad formats make it easy for users to submit their contact information, making them great for lead generation.
Facebook can track in-store purchases influenced by online ads, closing the gap between online and offline marketing.